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REA Press Campaign


Advertising campaign for REA, Ireland’s leading property group, comprising many of the country’s longest-established auctioneers and estate agents. Featuring Pugsy Malone the group’s mascot and star of previous campaigns.

AIB and Rothco

The very clever people at Rothco, had come up with this great campaign idea for their client AIB but were struggling to crack the layout. A solution was needed to establish a unique look to the campaign, compliment the idea and work across multiple executions… that’s when I got the call. And this was the solution. The slide with the cowboy is the initial layout, the second is the finished ad and the third is the treatment for a specific offering. Finally, we had to develop a style guide to show how it worked across all of the many, many executions that such a large campaign would use.


REA – Real Estate Alliance is Ireland’s leading property group of Chartered Surveyors with 55 branches nationwide, comprising many of the country’s longest-established auctioneers and estate agents.

Tabs Charity Cycle

The Advertising Benevolent Society is here to support people from our industry and their families who may need help, advice or financial support during times of difficulty. Copywriter cheeky Ian Doherty

The Merrion Building

Working for the real estate specialists – CBRE, we were given the opportunity to develop a 16-page fully bespoke Information Memorandum (IM) that showcases this elegant 5 storey office building, located in the heart of Dublin.