Advertising campaign for REA, Ireland’s leading property group, comprising many of the country’s longest-established auctioneers and estate agents. Featuring Pugsy Malone the group’s mascot and star of previous campaigns.
The very clever people at Rothco, had come up with this great campaign idea for their client AIB but were struggling to crack the layout. A solution was needed to establish a unique look to the campaign, compliment the idea and work across multiple executions… that’s when I got the call. And this was the solution. The slide with the cowboy is the initial layout, the second is the finished ad and the third is the treatment for a specific offering. Finally, we had to develop a style guide to show how it worked across all of the many, many executions that such a large campaign would use.
The Advertising Benevolent Society is here to support people from our industry and their families who may need help, advice or financial support during times of difficulty. Copywriter cheeky Ian Doherty
Real Estate Alliance held the first Irish property exhibition in New York City in March. Such a unique event needed to be communicated very simply to both an Irish and US market. So we took one simple icon and gave it two different but complimentary executions. Then ran both over a wide range of material including press, digital and print.
A press campaign for BearingPoint, a leading global business consulting firm that offers tailored management and technology solutions for complex business environments.
One from the archive – an ad promoting Land Rover’s sponsorship of the Puissance, the equestrian high-jump competition at the Dublin Horse Show
