Advertising campaign for REA, Ireland’s leading property group, comprising many of the country’s longest-established auctioneers and estate agents. Featuring Pugsy Malone the group’s mascot and star of previous campaigns.
The very clever people at Rothco, had come up with this great campaign idea for their client AIB but were struggling to crack the layout. A solution was needed to establish a unique look to the campaign, compliment the idea and work across multiple executions… that’s when I got the call. And this was the solution. The slide with the cowboy is the initial layout, the second is the finished ad and the third is the treatment for a specific offering. Finally, we had to develop a style guide to show how it worked across all of the many, many executions that such a large campaign would use.